Privacy Policy

Last Updated: July 17, 2025

Effective Date: July 17, 2025

1. Introduction

Shree Balaji Autowheels (India) Pvt. Ltd. ("Company", "we", "us", "our") operates the website tatamotorsmoradabad.in and provides automotive dealership services as an authorized Tata Motors passenger vehicle dealer in Moradabad, Uttar Pradesh.

This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, submit enquiry forms, book test drives, or communicate with us through any channel including phone, SMS, WhatsApp, email, or Rich Communication Services (RCS).

By using our website or providing your information, you acknowledge that you have read and understood this Privacy Policy.

2. Business Information

Legal Name: Shree Balaji Autowheels (India) Pvt. Ltd.
Trade Name: Shree Balaji Autowheels
Business Type: Authorized Tata Motors Passenger Vehicle Dealer
Registered Address: Ground Floor, Delhi Road, Opposite Circuit House, Buddhi Vihar, Moradabad, Uttar Pradesh 244103, India
Phone: +91 97605 48921 / +91 90846 89299
Email: info@tatamotorsmoradabad.in
Website: https://www.tatamotorsmoradabad.in

3. Information We Collect

We may collect the following categories of personal information:

  • Identity & Contact Data: Full name, phone number, email address, and postal address.
  • Enquiry & Transaction Data: Preferred car model, test drive date/time, finance requirements, exchange vehicle details, and messages submitted through our forms.
  • Communication Data: Records of calls, SMS, WhatsApp messages, RCS messages, and email correspondence with our team.
  • Technical Data: IP address, browser type, device information, pages visited, and cookies (see Section 8).
  • Consent Records: Timestamp and details of your opt-in consent for promotional and informational communications.

4. How We Use Your Information

We use your personal information for the following purposes:

  • To respond to your enquiries, test drive requests, and service requests.
  • To provide information about Tata Motors vehicles, offers, finance schemes, and dealership services.
  • To send promotional, transactional, and informational messages via SMS, WhatsApp, RCS, email, or phone — only where you have provided explicit consent.
  • To process vehicle bookings, finance applications, insurance assistance, and exchange evaluations.
  • To improve our website, services, and customer experience.
  • To comply with applicable laws, regulations, and legal obligations including TRAI/DLT guidelines in India.
  • To prevent fraud and ensure the security of our systems.

5. Communications & Messaging Consent

When you submit an enquiry form, test drive request, or contact form on our website, you may be asked to provide explicit consent to receive communications from us. This may include:

  • SMS messages — promotional offers, service reminders, and informational updates.
  • WhatsApp messages — enquiry responses, booking confirmations, and promotional content.
  • RCS (Rich Communication Services) messages — interactive promotional and informational messages.
  • Phone calls — follow-up on enquiries and service-related communication.
  • Email — newsletters, offers, and transactional communications.

We will only send promotional messages after obtaining your explicit opt-in consent through our website forms. Your consent is recorded at the time of form submission. You may withdraw your consent at any time (see Section 10).

All SMS communications sent by us comply with the Telecom Regulatory Authority of India (TRAI) guidelines and are transmitted through registered DLT (Distributed Ledger Technology) platforms with approved sender IDs and message templates.

6. Legal Basis for Processing

We process your personal data based on:

  • Your consent — for promotional SMS, WhatsApp, RCS, and marketing communications.
  • Contractual necessity — to fulfil your enquiry, test drive booking, or vehicle purchase request.
  • Legitimate interests — to improve our services and communicate about products you have expressed interest in.
  • Legal obligation — to comply with applicable Indian laws and regulations.

7. Sharing of Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

  • Tata Motors Limited — for dealer-related services, warranty, and vehicle fulfilment.
  • Banking & NBFC partners — when you request vehicle finance assistance.
  • Insurance providers — when you request insurance assistance at the time of purchase.
  • Technology & messaging service providers — SMS gateways, WhatsApp Business API providers, and RCS platform providers, subject to confidentiality agreements.
  • Legal authorities — when required by law, court order, or government regulation.

8. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse website traffic, and remember your preferences. Cookies are small text files stored on your device.

Types of cookies we use:

  • Essential cookies — required for website functionality.
  • Analytics cookies — to understand how visitors use our website (e.g., Google Analytics).
  • Preference cookies — to remember your settings and choices.

You may disable cookies through your browser settings. Note that disabling cookies may affect certain website features.

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include secure servers, access controls, and staff training on data protection.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Your Rights & Opt-Out

You have the following rights regarding your personal data:

  • Access — request a copy of the personal data we hold about you.
  • Correction — request correction of inaccurate or incomplete data.
  • Deletion — request deletion of your personal data, subject to legal retention requirements.
  • Withdraw Consent — withdraw your consent for promotional communications at any time.

To opt out of promotional SMS: Reply STOP to any promotional SMS received from us, or contact us at +91 97605 48921 / +91 90846 89299 or info@tatamotorsmoradabad.in.

To opt out of WhatsApp/RCS messages: Send us a message requesting to unsubscribe, or contact us using the details above.

We will process your opt-out request within 7 working days.

11. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Enquiry and consent records are typically retained for a period of 3 years from the date of last interaction, unless a longer retention period is required by law.

12. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected data from a minor, please contact us immediately.

13. Third-Party Links

Our website may contain links to third-party websites such as Tata Motors official website, finance partners, or mapping services. We are not responsible for the privacy practices or content of those external websites. We encourage you to read their privacy policies.

14. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with a revised "Last Updated" date. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

15. Grievance Officer & Contact

If you have any questions, concerns, or grievances regarding this Privacy Policy or the handling of your personal data, please contact us:

Shree Balaji Autowheels (India) Pvt. Ltd.
Ground Floor, Delhi Road, Opposite Circuit House,
Buddhi Vihar, Moradabad, Uttar Pradesh 244103, India
Phone: +91 97605 48921 / +91 90846 89299
Email: info@tatamotorsmoradabad.in
Website: https://www.tatamotorsmoradabad.in

We will endeavour to resolve your grievance within 30 days of receipt.